CASE STUDY A
Closed Medical Scheme
Key Performance Indicators
Growth
Increase Facebook followers by 25%
Engagement
Increase engagement on Facebook and Instagram
Focus on LinkedIn's engagement during 2022
Results
Facebook Follower Growth
Increased Facebook follower growth by 32%, highest since 2019
Surpassing Competitors - Facebook
Facebook's follower growth exceeded competitors' average growth by 5%
Facebook Engagement
Facebook's engagement rate was 30% exceeding the KPI of 25%
LinkedIn Engagement
Second highest amount of followers on LinkedIn and the highest engagement rate compared to competitors
Twitter Follower Growth
29% follower growth for Twitter, 13% more than the previous year's growth
Instagram Engagement
Instagram's engagement rate was 26%, 20% more than the competitor's average
CASE STUDY B
Internet Service Provider
Key Performance Indicators
Brand Awareness
Create brand awareness
Sales
Increase sales and conversions
Website
Enhance user experience, increase website visitors, decrease bounce rate and optimise user journey on mobile
Results
Sales
52% of site traffic was driven by advertising efforts, which also contributed to 30% of sales
Mobile Users
The mobile users increased from 72% to 85%
Average Dwell Time
The average dwell time increased from 95 seconds to 1 minute and 48 seconds
Users
In 2022, users increased by 30%, with an impressive growth of 55% in the first 6 months to an average of 72% in the second half of the year, all without altering the advertising budget
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