Statistics show that, in South Africa, social media is an effective way to build your brand. According to the We Are Social report from 2022, South Africans spend almost four hours a day on social media.
In a digital world, marketers have access to the tools and channels that allow us to engage with customers and prospects in increasingly personalised and relevant ways. But to harness these touch points in a manner that will deliver the best possible return on investment.
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